Privacy Policy

Last Updated: May 16, 2025

1. Introduction

UrgentMe, LLC (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

2. Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data:includes first name, last name, username or similar identifier.
• Contact Data:includes email address and telephone numbers.
• Financial Data:includes payment card details (processed securely via PayPal, we do not store full card numbers).
• Transaction Data:includes details about donations you have made or received, and details of campaigns you have created.
• Technical Data:includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data:includes your username and password, campaigns created, donations made, feedback, and survey responses.
• Usage Data:includes information about how you use our website and services.
• Marketing and Communications Data:includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you (e.g., processing donations, facilitating campaigns).
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., improving our service, preventing fraud).
• Where we need to comply with a legal obligation.

Specifically, we use your data:

• To register you as a new user.
• To process and deliver your donations and manage campaign funds.
• To manage your relationship with us, including notifying you about changes to our terms or privacy policy.
• To enable you to create and manage campaigns.
• To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
• To make suggestions and recommendations to you about services that may be of interest to you.

4. Disclosure of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in section 3:

• Service providers acting as processors who provide IT and system administration services (e.g., Supabase for database and authentication).
• Payment processing providers (e.g., PayPal) to facilitate donations and fund transfers.
• Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Regulators and other authorities who require reporting of processing activities in certain circumstances.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We use Supabase for authentication and database services, which provides robust security features. Payment processing is handled by PayPal, which adheres to strict PCI-DSS security standards.

In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These may include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

8. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). This section describes your CCPA/CPRA rights and explains how to exercise them.

• Right to Know and Access:You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. This includes the categories of personal information collected, the sources of the information, the purposes for collecting or selling/sharing the information, the categories of third parties with whom we share/sell that information, and the specific pieces of personal information collected about you.
• Right to Delete:You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (such as completing a transaction, detecting security incidents, complying with legal obligations, etc.).
• Right to Correct Inaccurate Information:You have the right to request that we correct any inaccurate personal information that we maintain about you.
• Right to Opt-Out of Sale/Sharing:You have the right to direct us not to “sell” or “share” your personal information. “Sharing” under CPRA includes disclosing personal information for cross-context behavioral advertising. UrgentMe does not currently “sell” personal information in the traditional sense (exchanging data for monetary compensation). We may use tracking technologies for analytics and potentially advertising which could be considered “sharing” under CPRA. You can manage cookie preferences as described in the Cookies section below.
• Right to Limit Use and Disclosure of Sensitive Personal Information:You have the right to limit our use and disclosure of sensitive personal information (e.g., account log-in, precise geolocation, financial information) to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer. We only collect sensitive information necessary for core functionalities like login and payment processing via PayPal.
• Right to Non-Discrimination:We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, provide a different level or quality of goods or services, or suggest that you may receive a different price or rate for goods or services or a different level or quality.

Exercising Your Rights: To exercise the rights described above, please submit a verifiable consumer request to us by contacting us through our Contact page. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We will need to verify your identity before processing your request.

9. Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies (like web beacons or pixels) to distinguish you from other users, provide essential functionality, enhance your experience, analyze site traffic, and potentially for advertising purposes.

What are Cookies? Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How We Use Cookies:

• Strictly Necessary Cookies:These are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas (like your account) or use the donation process. The acceptance modal also uses session storage (similar to a cookie) to remember if you’ve accepted the terms during your current session.
• Analytical/Performance Cookies:They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us improve the way our website works, for example, by ensuring that users find what they are looking for easily. We may use third-party analytics services (like Google Analytics, though not currently implemented) for this purpose.
• Functionality Cookies:These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
• Targeting/Advertising Cookies:These cookies record your visit to our website, the pages you have visited, and the links you have followed. We might use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. (Note: We do not currently run targeted advertising campaigns using these methods).

Managing Cookies: Most web browsers allow some control of most cookies through the browser settings. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site, and some features may not function correctly. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful, or you can use the ‘Help’ option in your browser for more details:

• Cookie settings in Chrome
• Cookie settings in Firefox
• Cookie settings in Safari web and iOS
• Cookie settings in Internet Explorer / Edge

For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org.

10. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications (e.g., PayPal for payments). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

11. Changes to This Privacy Policy

We keep our privacy policy under regular review. Any changes will be posted on this page, and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

12. Contact Us

If you have any questions about this privacy policy or our privacy practices, including any requests to exercise your legal rights, please contact us via the Contact page on our websit